OUR STORY

Establishing our own sock label in 2020 was no coincidence, but the result of deep passion. From the very beginning, our goal was to create stylish and sustainable socks that would impress not only through quality, but also through minimalist yet emotional statements.

Anita, a passionate fashion lover, is the creative mastermind behind our designs, while Oliver, a sports enthusiast, manages the business and marketing aspects. Together, we strive to elevate socks to a new level by combining high-quality products and sustainable design.

What does LOONES mean? LOONES is a fusion of "LO(ved) ONES". This emotional connection that customers expressed with our products was the driving force behind naming our brand.

Three elements form the pillars of LOONES: family, friends, love. For us, these are the fundamental facets of life and the inspiration for our unique designs.

OUR PHILOSOPHY

Wear your socks with love. 

Socks are the most frequently used items of clothing – therefore, they should be worn with love. Our goal is to create timelessly trendy and sustainable socks for every occasion: from everyday outfits to special evening statement pieces, from gifts to strong statements.

Innovative. High-quality. Sustainable.

All our socks are 100% designed in Hamburg and 100% fairly produced in the EU. Our production partners share our values of quality, sustainability, and fairness. This is the only way we can ensure that our socks meet our standards and become your "loved ones" – your LOONES.

XOXO,
Anita & Oliver